PROMOTING
Taking Pictures for Your Business
From the trials and tribulations of an amateur, I have found that my cell phone camera actually takes fairly good pictures, which means I - and you - can take pictures of me/you in action almost any time and anywhere. Here are a few tips "learned the hard way":
- It is better to have someone else take your picture rather than take a "selfie."
- When other people are in your picture: if you can recognize them you need to make sure that you have their written permission for their pictures to be publicly shared. Better to have the back of their heads in your pictures, and best not include anyone under 18.
- Generic pictures can portray powerful messages and offer metaphors for yourself and for your clients.
- Watch where the light is, whether it is a light bulb, the sun, or a window.
- Utilize a prop, as people have trouble knowing what to do with their hands.
- It is okay to stage your "action shots," as you want to have the best picture possible.
- Take pictures in a horizontal/landscape manner, as they will transfer more easily to website and mobile displays.
- Take full advantage of cropping.
- Experiment with different angles.
- Most important - have fun!
- Carol C. Robinson
From the trials and tribulations of an amateur, I have found that my cell phone camera actually takes fairly good pictures, which means I - and you - can take pictures of me/you in action almost any time and anywhere. Here are a few tips "learned the hard way":
- It is better to have someone else take your picture rather than take a "selfie."
- When other people are in your picture: if you can recognize them you need to make sure that you have their written permission for their pictures to be publicly shared. Better to have the back of their heads in your pictures, and best not include anyone under 18.
- Generic pictures can portray powerful messages and offer metaphors for yourself and for your clients.
- Watch where the light is, whether it is a light bulb, the sun, or a window.
- Utilize a prop, as people have trouble knowing what to do with their hands.
- It is okay to stage your "action shots," as you want to have the best picture possible.
- Take pictures in a horizontal/landscape manner, as they will transfer more easily to website and mobile displays.
- Take full advantage of cropping.
- Experiment with different angles.
- Most important - have fun!
- Carol C. Robinson
Elevator Speech
Traditionally, the elevator speech is that 30-second connection the entrepreneur makes with a potential client. The impact is to provide a little information, your name and business, something that catches the person's interest or piques their curiosity. Enjoy the ideas below regarding this time-honored tradition - and decide what best fits you and your marketing and branding.