Marketing: Internet Presence
Becoming a Digital Marketer
Natalie Critchley
Becoming comfortable with digital marketing is overwhelming, to say the least. Start your learning with Natalie Critchley's video and outline the first steps in your plan.
Natalie Critchley
Becoming comfortable with digital marketing is overwhelming, to say the least. Start your learning with Natalie Critchley's video and outline the first steps in your plan.
How to Use Monochromatic Color for a Design that Sells
Weebly blog
http://www.weebly.com/inspiration/monochromatic-color
Wondering how colors impact your webpage? Consider these ideas regarding the use of one color to create an appealing website:
- Use bold colors for attention
Bright yellows and reds for action buttons. Single color with whites and grays. Single color with multiple hues.
- Set the mood with branding-based color.
Submitted by Carol C. Robinson, executive coach for entrepreneurs and intrapreneurs. Click here to visit her webpage.
Weebly blog
http://www.weebly.com/inspiration/monochromatic-color
Wondering how colors impact your webpage? Consider these ideas regarding the use of one color to create an appealing website:
- Use bold colors for attention
Bright yellows and reds for action buttons. Single color with whites and grays. Single color with multiple hues.
- Set the mood with branding-based color.
- Red: Love, passion and warmth
- Blue: Harmony, intelligence and desire
- Green: Hope, youth and nature
- Yellow: Fun, energy and joy
- Pink: Romance, femininity and tenderness
- Purple: Faith, fashion and fantasy
Submitted by Carol C. Robinson, executive coach for entrepreneurs and intrapreneurs. Click here to visit her webpage.
What Really Works on Facebook
Chamber Business Series: Nov. 4, 2016
Presenter: Laura B. Poindexter (Queenb Creative, LLC; info@queenbcreative.com)
Laura is a great resource for marketing tips for entrepreneurs. During this workshop, she shared several points to consider when considering your business presence on the web:
Facebook vs Emails for marketing
Suppose you have 1000 fans/email addresses:
Facebook: in general, usually 40 people (4%) will be reached with 5% click rate and 2 people actually go to registration
Email: 250 will view (25% open rate AND 750 people still read the title/subject!) and 25 clicks (10% click rate) who will go to event site
We own our email, our phone number, and our data base. Drive people to something that you own. You don’t own Facebook and other social media – they can pull your site down at any time
Content
Best practices: write for your audience, not for you; types of content: 50% engaging (ask questions, use images and videos), 30% useful information, 20% promotion
Content curation: you want others to share your content but you shouldn’t just share others' content; best to write your own content and add link to original statement; when you do too much sharing, Facebook reduces your “standing”; sometimes you share just to make a contact and start to have a relationship
Create word images – create through PowerPoint on a slide, save as a picture (jgep)
Yourbusinessstory.fb.com – takes 8 pages/pictures from your business page to create “We’re in the business” of; select 1 of 4 music selections; makes a video that you can post!
The Business Series is offered to members of the Dulles Regional Chamber of Commerce. Contact Laura B. Poindexter for expert support in all things internet.
Submitted by Carol C. Robinson, executive coach for entrepreneurs and intrapreneurs. Click here to learn more about Carol.
Chamber Business Series: Nov. 4, 2016
Presenter: Laura B. Poindexter (Queenb Creative, LLC; info@queenbcreative.com)
Laura is a great resource for marketing tips for entrepreneurs. During this workshop, she shared several points to consider when considering your business presence on the web:
Facebook vs Emails for marketing
Suppose you have 1000 fans/email addresses:
Facebook: in general, usually 40 people (4%) will be reached with 5% click rate and 2 people actually go to registration
Email: 250 will view (25% open rate AND 750 people still read the title/subject!) and 25 clicks (10% click rate) who will go to event site
We own our email, our phone number, and our data base. Drive people to something that you own. You don’t own Facebook and other social media – they can pull your site down at any time
Content
Best practices: write for your audience, not for you; types of content: 50% engaging (ask questions, use images and videos), 30% useful information, 20% promotion
Content curation: you want others to share your content but you shouldn’t just share others' content; best to write your own content and add link to original statement; when you do too much sharing, Facebook reduces your “standing”; sometimes you share just to make a contact and start to have a relationship
Create word images – create through PowerPoint on a slide, save as a picture (jgep)
Yourbusinessstory.fb.com – takes 8 pages/pictures from your business page to create “We’re in the business” of; select 1 of 4 music selections; makes a video that you can post!
The Business Series is offered to members of the Dulles Regional Chamber of Commerce. Contact Laura B. Poindexter for expert support in all things internet.
Submitted by Carol C. Robinson, executive coach for entrepreneurs and intrapreneurs. Click here to learn more about Carol.