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Loyal Returns: Creating a rewards program that works
Rachel Hartman
The Costco Connection, February 2018, p. 27
Loyalty programs: simple, key opportunity for further growth of your business
2015 Cox Consumer Pulse on Small Business survey (coxblue.com/survey): 46% of consumers said that small businesses could improve customer experience by offering frequent-shopper or loyalty programs
Steps:
Consider your objective: increase brand awareness? encourage recurring sales? getting to know and deepen your relationship with your clients?
Choose a method:online or print materials; card; app; game such as a summer reading program; prizes: free products, coupons, discounts;
Select the reward wisely: free item; experience, such as an hour with the head baker; earn points and "spend" on items in a catalogue
Let everyone know: integrate with current marketing strategies; email, website, events; build the relationship
Apps: Punchcard; SpotOn; Pirq; Spring (Springmarketplace.com); Spendgo
Rachel Hartman
The Costco Connection, February 2018, p. 27
Loyalty programs: simple, key opportunity for further growth of your business
2015 Cox Consumer Pulse on Small Business survey (coxblue.com/survey): 46% of consumers said that small businesses could improve customer experience by offering frequent-shopper or loyalty programs
Steps:
Consider your objective: increase brand awareness? encourage recurring sales? getting to know and deepen your relationship with your clients?
Choose a method:online or print materials; card; app; game such as a summer reading program; prizes: free products, coupons, discounts;
Select the reward wisely: free item; experience, such as an hour with the head baker; earn points and "spend" on items in a catalogue
Let everyone know: integrate with current marketing strategies; email, website, events; build the relationship
Apps: Punchcard; SpotOn; Pirq; Spring (Springmarketplace.com); Spendgo
Small-biz trends for 2018
Rhonda Abrams, Entrepreneurship: A Real-World Approach
The Costco Connection, February 2018, p. 13
Local: let customers know what/how you support local companies and individuals
Visuals: millennials and younger respond to visually-oriented messages and picture-heavy social media posts; emphasize in all marketing
Loyalty: customers want a sense of attachment; build and maintain meaningful relationships; lunches, entertainment, regular communications, special discounts
Social responsibility: have and articulate a sense of purpose; support for a social goal; let others know how you embrace a social purpose
Mobile accounting and invoicing: QBO (Quick Books Online); Xero; Freshbooks
Rhonda Abrams, Entrepreneurship: A Real-World Approach
The Costco Connection, February 2018, p. 13
Local: let customers know what/how you support local companies and individuals
Visuals: millennials and younger respond to visually-oriented messages and picture-heavy social media posts; emphasize in all marketing
Loyalty: customers want a sense of attachment; build and maintain meaningful relationships; lunches, entertainment, regular communications, special discounts
Social responsibility: have and articulate a sense of purpose; support for a social goal; let others know how you embrace a social purpose
Mobile accounting and invoicing: QBO (Quick Books Online); Xero; Freshbooks
Growing your business through referrals
Mindy Charski (mindycharski.com)
The Costco Connection, February 2018, p. 13
Offer a service that is worth referring
Communicate your desire for new business; ask for referrals - which may need a mindset change!
Professional networking: remind contacts that if they have a client with a need that you can fill, to refer you; and confirm reciprocity
Mindy Charski (mindycharski.com)
The Costco Connection, February 2018, p. 13
Offer a service that is worth referring
Communicate your desire for new business; ask for referrals - which may need a mindset change!
Professional networking: remind contacts that if they have a client with a need that you can fill, to refer you; and confirm reciprocity